Retail media has rapidly evolved from an experimental marketing channel into one of the fastest-growing and highest-margin segments in digital advertising, sitting at the intersection of commerce, data, and media.
As first-party data, closed-loop measurement, and omnichannel activation become central to brand spend, both strategic acquirers and financial sponsors are moving aggressively to build scaled, defensible retail media ecosystems.
This report examines M&A and private placement activity across retail media networks (RMNs), adtech infrastructure, measurement platforms, and commerce enablement providers, highlighting where capital is being deployed and why consolidation is accelerating.
